{"id":282747,"date":"2025-02-27T13:17:55","date_gmt":"2025-02-27T11:17:55","guid":{"rendered":"https:\/\/variset.fi\/knowledge-bank\/press-release-variset-expands-nationwide-new-jobs-for-local-painters"},"modified":"2026-02-12T18:46:32","modified_gmt":"2026-02-12T16:46:32","slug":"press-release-variset-expands-nationwide-new-jobs-for-local-painters","status":"publish","type":"post","link":"https:\/\/variset.fi\/en\/knowledge-bank\/press-release-variset-expands-nationwide-new-jobs-for-local-painters\/","title":{"rendered":"Press Release: V\u00e4riset Expands Nationwide &#8211; New Jobs for Local Painters"},"content":{"rendered":"\n<p><\/p>\n\n<p><strong>In a challenging economic and employment situation, some are swimming against the current. V\u00e4riset is investing in new regions and bringing a new business model to these areas, ensuring high-quality and competitive painting services for local residents and property owners. V\u00e4riset employs local painters and other industry professionals in the new regions. The business model gives customers the cost-efficiency of a small company combined with the expertise and security of a large company.    <\/strong><\/p>\n\n<p>Specializing in exterior painting, V\u00e4riset has completed over 8,000 projects during its 13-year history and employs over 200 painters during peak season in Uusimaa, Pirkanmaa, and Southwest Finland. The rest of Finland is the next exciting step in V\u00e4riset&#8217;s story.  <\/p>\n\n<p><em>&#8220;The expansion into new regions is being implemented with a new business model that combines local presence with V\u00e4riset&#8217;s reputable and customer-valued established concept. We operate with a lean and straightforward organizational structure, which keeps costs in check and enables quality service at a competitive price,&#8221;<\/em> says Aatos Peura, Regional Manager of V\u00e4riset&#8217;s new subsidiary. <\/p>\n\n<p>V\u00e4riset offers facade and roof painting as well as maintenance services. The company has a strong position particularly in single-family home painting, but demand for larger projects is constantly growing. <em>&#8220;Our customers get the expertise and reliability of a large operator, but with the agility of a locally operating company,&#8221;<\/em> says Verneri Tuomikoski, who has worked at V\u00e4riset for over ten years. Tuomikoski serves as Aatos Peura&#8217;s partner in the new company.  <\/p>\n\n<p><em>&#8220;At the heart of the new business model is the ordinary Finnish home or property owner who wants to take care of their building&#8217;s exterior surfaces. I&#8217;m excited that the plans are now moving into practice! We&#8217;re setting out humbly but confidently to offer our services to Finnish homeowners,&#8221;<\/em> comments CEO Jeremias Peltokorpi. <\/p>\n\n<p>V\u00e4riset&#8217;s goal is to provide superior customer experience and raise painting industry standards in Finland.<br\/><br\/>For more information:<br\/><br\/><strong>Jeremias Peltokorpi<br\/><\/strong>CEO<br\/>jeremias.peltokorpi@variset.fi<br\/>www.variset.fi <\/p>\n\n<div class=\"wp-block-uagb-image uagb-block-45b2a748 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/variset.fi\/wp-content\/uploads\/2026\/02\/KUVA-Jere-ja-Aatos-Variset-laajenee-valtakunnalliseksi-2-819x1024.jpeg ,https:\/\/variset.fi\/wp-content\/uploads\/2026\/02\/KUVA-Jere-ja-Aatos-Variset-laajenee-valtakunnalliseksi-2.jpeg 780w, https:\/\/variset.fi\/wp-content\/uploads\/2026\/02\/KUVA-Jere-ja-Aatos-Variset-laajenee-valtakunnalliseksi-2.jpeg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/variset.fi\/wp-content\/uploads\/2026\/02\/KUVA-Jere-ja-Aatos-Variset-laajenee-valtakunnalliseksi-2-819x1024.jpeg\" alt=\"\" class=\"uag-image-282422\" width=\"819\" height=\"1024\" title=\"IMAGE - Jere and Aatos - V\u00e4riset expands nationwide 2\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n\n<p class=\"has-text-align-center\">Jeremias Peltokorpi (left) and Aatos Peura confident about the future. <\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a challenging economic and employment situation, some are swimming against the current. V\u00e4riset&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_page_background_color":"","_accent_color":"","footnotes":""},"categories":[6],"tags":[],"location":[],"class_list":["post-282747","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/variset.fi\/en\/wp-json\/wp\/v2\/posts\/282747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/variset.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/variset.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/variset.fi\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/variset.fi\/en\/wp-json\/wp\/v2\/comments?post=282747"}],"version-history":[{"count":1,"href":"https:\/\/variset.fi\/en\/wp-json\/wp\/v2\/posts\/282747\/revisions"}],"predecessor-version":[{"id":282749,"href":"https:\/\/variset.fi\/en\/wp-json\/wp\/v2\/posts\/282747\/revisions\/282749"}],"wp:attachment":[{"href":"https:\/\/variset.fi\/en\/wp-json\/wp\/v2\/media?parent=282747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/variset.fi\/en\/wp-json\/wp\/v2\/categories?post=282747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/variset.fi\/en\/wp-json\/wp\/v2\/tags?post=282747"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/variset.fi\/en\/wp-json\/wp\/v2\/location?post=282747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}